Branded Popcorn

Popcorn punches above its cost because the packaging is large relative to the price. A printed popcorn bag gives you a full-colour billboard for a few dollars, which is why it shows up so often in event bags, real estate open houses and movie-night themed campaigns.

The range splits by container. Printed bags — single-serve through share size — are the cheapest per impression and the easiest to mail flat. Tins and tubs hold multiple flavours, look substantially more expensive than they cost, and are the standard choice for a client-facing holiday gift. Microwave popcorn with a printed sleeve is the lowest-cost option of all and works well as a desk drop or leave-behind.

Flavour matters more than people expect. Caramel and cheese assortments read as gifts; plain butter reads as a snack. If the popcorn is standing in for a gift, pay for the gourmet flavours.